Brand Marketing Manager

Brand Marketing Manager

职位类别： 支持小组
工作类型： 全职
工作地点： 宿务市
Job Summary

在菲律宾首屈一指的医疗保健中心崇华医院，发挥影响力，提升您的职业生涯！

崇华医院正在招聘一位经验丰富、积极主动的 Brand Marketing Manager who is responsible for leading the development and execution of Chong Hua Hospital’s brand, marketing, and market engagement strategies in alignment with the organization’s growth priorities and institutional values. The role ensures that the hospital’s clinical excellence, patient-centered care, and service capabilities are translated into clear, compelling, and consistent brand communications across all platforms and touchpoints. 

The position oversees integrated marketing campaigns, branding initiatives, service line promotions, partnerships, and market engagement activities that strengthen brand equity, increase patient and partner engagement, and support sustainable business growth and long-term loyalty. The role likewise ensures consistency of Chong Hua Hospital’s brand identity, messaging, and positioning as a trusted tertiary referral center. 

Additionally, the Brand Marketing Manager leads market research, identifies growth opportunities and healthcare trends, and collaborates with internal and external stakeholders in driving strategic marketing initiatives. The role directs the marketing team in the planning, implementation, and evaluation of marketing programs while ensuring operational alignment, cost-effectiveness, and measurable organizational impact. 

  • Develops, organizes, and implements marketing strategies and programs that support strategic direction and align business plans with organizational goals and objectives. 

  • Guides leaders and team members in the conceptualization and execution of Chong Hua Hospital’s branding strategy and all related programs and activities as dictated by the management; develops and implements cohesive marketing plan that will increase brand awareness, such as, but not limited to identification of business requirements for online platform or website, implementation of marketing campaign program, conceptualization of marketing materials, collaterals, etc.  

  • Creates and updates marketing and branding related policies and procedures that will align all leaders, employees, and stakeholders with the organization’s direction.   

  • Creates and maintains strategic partnership with various leaders, stakeholders and the management in the implementation and execution of business strategy and marketing related programs. 

  • Oversees the organization and maintenance of institutional brand assets, event documentation, awards, recognitions, and marketing repositories for future organizational use. 

  • Manages departmental/divisional budget and implements cost-saving strategies in the division.  

  • May be required to organize or lead marketing research planning to identify challenges and opportunities for growth; provides bench marking on marketing trends and best practices when necessary. 

  • Directs the team in the planning, organizing, and implementing marketing strategies across the organization; identifies the department/division’s short-term and long-term strategy and guides team members in the achievement of these; ensures completion of projects and assignments of team members. 

  • Ensures excellent customer service orientation and patient-centered communication standards in all branding and marketing initiatives. 

  • Must be a graduate of any four-year course; A degree in Marketing, Mass Communications, Business Management is preferred. Masters in business administration is an advantage. 

  • With at least 7-10 years of relevant work experience and at least 3 years of experience in managerial or leadership role in Market strategy and research, Advertising and PR, Brand Management, Project management, Process Improvement.

  • 有医疗保健行业经验者优先。  

  • Demonstrable experience in designing and implementing successful branding initiatives, marketing campaigns and project management.  

  • Solid knowledge of SEO, web analytics, AI-Powered Marketing Platforms or equivalent program, software/language.  

  • Experience with CRM software and digital marketing tools and techniques. 

  • Knowledge of data analysis and market research. 

  • Knowledge of writing for web and online materials and experience in brand management and implementation is essential.  

  • 具备领导才能，协助建立、维护和提升与崇华医院内部和外部利益相关者的关系，并推动业务战略和成果的实现。

  • 证明对基本企业办公软件（包括 Microsoft Office 365 应用程序）的了解。  

  • 沟通能力出色。要求精通维萨亚方言和/或他加禄语。

申请此职位

允许的类型：.pdf

求职者同意书

遵照 2012 年数据隐私法（共和国法案第 10173 号），崇华医院确保您的个人数据将得到负责任且安全的处理。

通过勾选下面的方框，我特此同意崇华医院在招聘和雇用过程中收集、使用和处理我的个人数据。

  1. 个人资料收集
    本人，以下签名人，特此同意崇华医院收集和处理本人的个人资料，包括但不限于本人的姓名、联系方式、工作经历、教育背景及其他相关信息。
    招聘和雇用过程所必需的。
  2. 数据处理的目的
    我明白所提供的个人资料将仅用于评估我是否适合在崇华医院就业，以及与我的工作申请有关的任何其他目的。
  3. 数据存储和安全
    我承认我的个人数据将被安全存储，并且仅在完成招聘流程所需的时间内或法律要求的时间内保留。
  4. 数据共享
    我理解，根据《数据隐私法》，我的个人数据可能会在组织内部以及与第三方服务提供商共享，仅用于招聘和就业相关活动。
  5. 数据主体权利
    我知道我有权访问、更正和请求删除我的个人数据，但须遵守《数据隐私法》的适用规定。
  6. 撤回同意
    我明白我可以随时通过书面通知崇华医院撤回我的同意，并且撤回可能会影响我的就业资格。

我已阅读并同意上述有关收集、使用和处理我的个人数据的条款。

CONFIDENTIALITY AGREEMENT

It is the responsibility of all Chong Hua Hospital workforce, including employees, medical staff, house staff, interns, fellows contracted medical staff and volunteers, to preserve and protect the confidential patient, employee and business information.

The Constitution of the Republic of the Philippines (Article III Section 3), Civil Code of the Philippines (Article 19, Article 26), Revised Penal Code of the Philippines on revelation of secrets and the rule on doctor-patient confidentiality govern the release of patient identifiable information by hospitals and other health care providers. All of these laws establish protections to preserve the confidentiality of various medical and personal information and specify that such information may not be disclosed except as authorized by law or the patient or individual.

Confidential Patient Care Information includes: Any individually identifiable information regarding a patient’s medical history, mental, or physical condition or treatment, as well as the patient’s records, test results, conversations, research records and financial information. These may include, but are not limited to:

  • Physical medical and psychiatric records including paper, photo, video, diagnostic and therapeutic reports, laboratory and pathology samples;
  • Patient insurance and billing records;
  • Mainframe and department based computerized patient data and alphanumeric radio pager messages;
  • Visual observation of patients receiving medical care or accessing services; and
  • Verbal information provided by or about a patient

I hereby understand and acknowledge that:

  1. I shall respect and maintain the confidentiality of all patient laboratory results, care records and any other information generated in connection with individual patient care, risk management and/or peer review activities;
  2. It is my legal and ethical responsibility to protect the privacy, confidentiality and security of all medical records, proprietary information and other confidential information relating to Chong Hua Hospital and its affiliates, including business, employment and medical information relating to our patients, members, employees and health care providers.
  3. I shall only access or disseminate patient care information in the performance of my assigned duties and where required by or permitted by law, and in a manner which is consistent with officially adopted policies of Chong Hua Hospital only with the express approval of my supervisor or designee. I shall make no voluntary disclosure of any discussion, deliberations, patient care records or any other patient care, peer review or risk management information, except to persons authorized to receive it in the conduct of Chong Hua Hospital’s healthcare affairs.
  4. I agree to discuss confidential information only in the work place and only for job related purposes and to not discuss such information outside of the work place or within hearing of other people who do not have a need to know about the information.
  5. My obligation to safeguard patient confidentiality continues after my termination of deployment with Chong Hua Hospital.

I hereby acknowledge that I have read and understand the foregoing information and that my signature below signifies my agreement to comply with the above terms. In the event of a breach or threatened breach of the Confidentiality Agreement, I acknowledge that Chong Hua Hospital may, as applicable and as it deems appropriate, pursue disciplinary action and/or file the appropriate civil and criminal case against me including the termination of my deployment.

This responsibility of confidentiality shall continue even after the completion of my deployment with Chong Hua Hospital.

我同意

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我同意