{"id":60577,"date":"2026-06-05T11:25:23","date_gmt":"2026-06-05T03:25:23","guid":{"rendered":"https:\/\/chonghua.com.ph\/?post_type=awsm_job_openings&#038;p=60577"},"modified":"2026-06-08T14:30:44","modified_gmt":"2026-06-08T06:30:44","slug":"brand-marketing-manager","status":"publish","type":"awsm_job_openings","link":"https:\/\/chonghua.com.ph\/zh\/jobs\/brand-marketing-manager\/","title":{"rendered":"Brand Marketing Manager"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"60577\" class=\"elementor elementor-60577\" data-elementor-post-type=\"awsm_job_openings\">\n\t\t\t\t<div class=\"elementor-element elementor-element-372b8bd e-flex e-con-boxed e-con e-parent\" data-id=\"372b8bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a2950e elementor-widget elementor-widget-n-accordion\" data-id=\"5a2950e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]},&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"\u624b\u98ce\u7434\u3002\u4f7f\u7528 Enter \u6216 Space \u6253\u5f00\u94fe\u63a5\uff0c\u4f7f\u7528 Esc \u5173\u95ed\u94fe\u63a5\uff0c\u5e76\u4f7f\u7528\u7bad\u5934\u952e\u5bfc\u822a\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9450\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-9450\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Job Summary <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9450\" class=\"elementor-element elementor-element-1c02791 e-con-full e-flex e-con e-child\" data-id=\"1c02791\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0eb9266 elementor-widget elementor-widget-text-editor\" data-id=\"0eb9266\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin: 0px 0px 21px; font-size: 14px; text-align: justify; font-family: Poppins; font-weight: 400; letter-spacing: normal; text-transform: none; font-style: normal; color: #231f20;\">\u5728\u83f2\u5f8b\u5bbe\u9996\u5c48\u4e00\u6307\u7684\u533b\u7597\u4fdd\u5065\u4e2d\u5fc3\u5d07\u534e\u533b\u9662\uff0c\u53d1\u6325\u5f71\u54cd\u529b\uff0c\u63d0\u5347\u60a8\u7684\u804c\u4e1a\u751f\u6daf\uff01<\/p><p>\u5d07\u534e\u533b\u9662\u6b63\u5728\u62db\u8058\u4e00\u4f4d\u7ecf\u9a8c\u4e30\u5bcc\u3001\u79ef\u6781\u4e3b\u52a8\u7684\u00a0<strong>Brand Marketing Manager<\/strong>\u00a0who is responsible for leading the development and execution of Chong Hua Hospital\u2019s brand, marketing, and market engagement strategies in alignment with the organization\u2019s growth priorities and institutional values. The role ensures that the hospital\u2019s clinical excellence, patient-centered care, and service capabilities are translated into clear, compelling, and consistent brand communications across all platforms and touchpoints.\u00a0<\/p><p>The position oversees integrated marketing campaigns, branding initiatives, service line promotions, partnerships, and market engagement activities that strengthen brand equity, increase patient and partner engagement, and support sustainable business growth and long-term loyalty. The role likewise ensures consistency of Chong Hua Hospital\u2019s brand identity, messaging, and positioning as a trusted tertiary referral center.\u00a0<\/p><p>Additionally, the Brand Marketing Manager leads market research, identifies growth opportunities and healthcare trends, and collaborates with internal and external stakeholders in driving strategic marketing initiatives. The role directs the marketing team in the planning, implementation, and evaluation of marketing programs while ensuring operational alignment, cost-effectiveness, and measurable organizational impact.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9451\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-9451\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u5de5\u4f5c\u804c\u8d23\u548c\u8d23\u4efb  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9451\" class=\"elementor-element elementor-element-2dc9141 e-con-full e-flex e-con e-child\" data-id=\"2dc9141\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4584d94 elementor-widget elementor-widget-text-editor\" data-id=\"4584d94\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p>Develops, organizes, and implements marketing strategies and programs that support strategic direction and align business plans with organizational goals and objectives.\u00a0<\/p><\/li><li><p>Guides leaders and team members in the conceptualization and execution of Chong Hua Hospital\u2019s branding strategy and all related programs and activities as dictated by the management; develops and implements cohesive marketing plan that will increase brand awareness, such as, but not limited to identification of business requirements for online platform or website, implementation of marketing campaign program, conceptualization of marketing materials, collaterals, etc.\u00a0\u00a0<\/p><\/li><li><p>Creates and updates marketing and branding related policies and procedures that will align all leaders, employees, and stakeholders with the organization&#8217;s direction. \u00a0\u00a0<\/p><\/li><li><p>Creates and maintains strategic partnership with various leaders, stakeholders and the management in the implementation and execution of business strategy and marketing related programs.\u00a0<\/p><\/li><li><p>Oversees the organization and maintenance of institutional brand assets, event documentation, awards, recognitions, and marketing repositories for future organizational use.\u00a0<\/p><\/li><li><p>Manages departmental\/divisional budget and implements cost-saving strategies in the division.\u00a0\u00a0<\/p><\/li><li><p>May be required to organize or lead marketing research planning to identify challenges and opportunities for growth; provides bench marking on marketing trends and best practices when necessary.\u00a0<\/p><\/li><li><p>Directs the team in the planning, organizing, and implementing marketing strategies across the organization; identifies the department\/division\u2019s short-term and long-term strategy and guides team members in the achievement of these; ensures completion of projects and assignments of team members.\u00a0<\/p><\/li><li><p>Ensures excellent customer service orientation and patient-centered communication standards in all branding and marketing initiatives.\u00a0<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9452\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-9452\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u8d44\u683c <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9452\" class=\"elementor-element elementor-element-3d20689 e-con-full e-flex e-con e-child\" data-id=\"3d20689\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9277239 elementor-widget elementor-widget-text-editor\" data-id=\"9277239\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p>Must be a graduate of any four-year course; A degree in Marketing, Mass Communications, Business Management is preferred. Masters in business administration is an advantage.\u00a0<\/p><\/li><li><p>With at least 7-10 years of relevant work experience and at least 3 years of experience in managerial or leadership role in Market strategy and research, Advertising and PR, Brand Management, Project management, Process Improvement.<\/p><\/li><li><p>\u6709\u533b\u7597\u4fdd\u5065\u884c\u4e1a\u7ecf\u9a8c\u8005\u4f18\u5148\u3002\u00a0\u00a0<\/p><\/li><li><p>Demonstrable experience in designing and implementing successful branding initiatives, marketing campaigns and project management.\u00a0\u00a0<\/p><\/li><li><p>Solid knowledge of SEO, web analytics, AI-Powered Marketing Platforms or equivalent program, software\/language.\u00a0\u00a0<\/p><\/li><li><p>Experience with CRM software and digital marketing tools and techniques.\u00a0<\/p><\/li><li><p>Knowledge of data analysis and market research.\u00a0<\/p><\/li><li><p>Knowledge of writing for web and online materials and experience in brand management and implementation is essential.\u00a0\u00a0<\/p><\/li><li><p>\u5177\u5907\u9886\u5bfc\u624d\u80fd\uff0c\u534f\u52a9\u5efa\u7acb\u3001\u7ef4\u62a4\u548c\u63d0\u5347\u4e0e\u5d07\u534e\u533b\u9662\u5185\u90e8\u548c\u5916\u90e8\u5229\u76ca\u76f8\u5173\u8005\u7684\u5173\u7cfb\uff0c\u5e76\u63a8\u52a8\u4e1a\u52a1\u6218\u7565\u548c\u6210\u679c\u7684\u5b9e\u73b0\u3002<\/p><\/li><li><p>\u8bc1\u660e\u5bf9\u57fa\u672c\u4f01\u4e1a\u529e\u516c\u8f6f\u4ef6\uff08\u5305\u62ec Microsoft Office 365 \u5e94\u7528\u7a0b\u5e8f\uff09\u7684\u4e86\u89e3\u3002\u00a0\u00a0<\/p><\/li><li><p>\u6c9f\u901a\u80fd\u529b\u51fa\u8272\u3002\u8981\u6c42\u7cbe\u901a\u7ef4\u8428\u4e9a\u65b9\u8a00\u548c\/\u6216\u4ed6\u52a0\u7984\u8bed\u3002<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Job Summary Make a difference and advance your career with Chong Hua Hospital, the Philippines&#8217; premier healthcare destination! Chong Hua Hospital is looking to hire an experienced and highly motivated\u00a0Brand Marketing Manager\u00a0who is responsible for leading the development and execution of Chong Hua Hospital\u2019s brand, marketing, and market engagement strategies in alignment with the organization\u2019s [&hellip;]<\/p>","protected":false},"author":5,"template":"","meta":{"_acf_changed":false},"class_list":["post-60577","awsm_job_openings","type-awsm_job_openings","status-publish","hentry","job-category-support-group","job-type-full-time","job-location-cebu-city"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Marketing Manager - Chong Hua Hospital - Official Website<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chonghua.com.ph\/zh\/jobs\/brand-marketing-manager\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Marketing Manager - Chong Hua Hospital - Official Website\" \/>\n<meta property=\"og:description\" content=\"Job Summary Make a difference and advance your career with Chong Hua Hospital, the Philippines&#8217; premier healthcare destination! 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